Local Internet Marketing
More than ever, customers are looking to the World Wide Web for the products & services they want to buy close to home. In fact, almost one-third (31%) of people use a search engine first when they’re looking for local products and services. 43% of Internet searches today include a local qualifier, meaning that people would rather type a few keywords into a search engine than go shuffling through the phone book.
Recent reports show that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit.
61% of those end up making their purchase offline. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working. Great stats and content.
Our Clients
“Optigroove provided SEO work on one of my websites and did an excellent job. As a result, I have a 1st page ranking on Google for one of the relevant search terms. Steve is one of those guy's you can count on to follow through until the job is done and who will operate with integrity. I recommend him whenever I have the opportunity and know he'll do a great job!” - Coach Beverly read more
Finding Local Businesses On Google
Local internet marketing differs from national internet marketing or advertising in the sense that a local marketing campaign is designed almost exclusively around local keyword identifiers, such as city names, region names, state names, and so forth. So if a searcher types in “hair salon Dallas”, up comes a results page full of…you guessed it…hair salons in Dallas. You will also notice that the results showed only hair salons in Dallas, not Los Angeles or Chicago. That’s what makes local search different. It allows you to advertise exclusively to people searching for products or services in your local area. After all, if you have a hair salon in Dallas, it does you no good to show up in the search results of people looking for a hair salon in Los Angeles.
Are Your Local Customers Finding You?
“When we engaged Optigroove to build our new website and manage our Local Internet Marketing we jumped to the top of Google for all Concrete companies in Dallas.”
“With Optigroove, we jumped to number 1 or 2 THE NEXT DAY in Dallas, Fort Worth, Austin, Houston, San Antonio and Las Vegas (all 6 major metro areas where our offices are located!)
How does local internet marketing and Search Engine Optimization work and how can you put it work for your business?
Major search engines like Google and Yahoo use complicated computer algorithms that determine whether a website is relevant to the search word or phrase a user has typed. These algorithms factor in several things such as external inbound links, URL structure, HTML code structure, and visible keyword density. Depending on how your website performs in the search engine analysis, your website may or may not be displayed in the search results.
Optigroove SEO professionals not only know how to get you listed but how to get you ranked at the top of the search engines like Google and Yahoo.
With Optigroove, local internet marketing is simple and easy! Our team of local internet marketers will help you create an effective online marketing campaign and/or provide professional website development to target your local customers. Local internet marketing gives you ROI and tracking information that other media can't.
About Optigroove - Although we are located in the Dallas / Fort Worth and North Texas area our customers are all over the United States in areas like Los Angeles, New York, Chicago, Houston, Philadelphia, New Orleans and even outside the US in the UK. We can help your business find local, nationwide or even worldwide customers no matter where you are located.
Local Internet Marketing major cities served: Anchorage, AK; Albany, NY; Albuquerque, NM; Alexandria, LA; Atlanta, GA; Austin, TX; Baltimore, MD; Baton Rouge, LA; Boston, MA; Chicago, IL; Cincinnati, OH; Cleveland, OH; Dallas, TX; Detroit, MI; Fort Lauderdale, FL; Fort Worth, TX; Harrisburg, PA; Houston, TX; Jacksonville, FL; Los Angeles, CA; Miami, FL; New Orleans, LA; Oakland, CA; Orlando, FL; Panama, FL; Philadelphia, PA, Pittsburgh, PA; Sacramento, CA; San Antonio, TX; San Diego, CA; San Francisco, CA; San Jose, CA; Tampa, FL