Search Engine Submission Tips
How can I get my site submitted to the search engines? It sounds like a pretty simple question, but sadly, search engine submission can be a complicated subject. Have no fear. These Search Engine Submission Tips will take you through the essential and relatively easy steps you can take to get listed with search engines.
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Tips For Submitting Your Site To Search Engines
Before we begin, it's important to make a distinction between search engine submission and search engine optimization. These terms, along with others, are sometimes used synonymously to discuss different efforts to promote sites on search engines. However, within this lesson, they will be used to refer to some very specific activities.
Search Engine Submission Tips #1: Getting Listed
"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration. Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist.
Think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all.
Search Engine Submission Tips #2: : Improving The Odds of getting found Search Engine Optimization refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines (what these are will be explained later in this lesson). Returning to the lottery model, let's assume there was a way to increase the odds of winning by picking your lottery numbers carefully. Search engine optimization is akin to this. It's making sure that the numbers you select are more likely to win than purchasing a set of numbers at random.
Search Engine Submission Tips #3: Search Engine Placement & Positioning: Ranking Well Terms such as "search engine placement," "search engine positioning" and "search engine ranking" refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal for many people -- to get that "top ten" ranking for a particular keyword or search term.
Search Engine Submission Tips #4: Search Engine Marketing & Promotion:
The Overall Process Terms such as "search engine marketing" or "search engine promotion" refer to the overall process of marketing a site on search engines. This includes submission, optimization, managing paid listings and more. These terms also highlight the fact that doing well with search engines is not just about submitting right, optimizing well or getting a good rank for a particular term. It's about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you.
Search Engine Submission Tips #5: Basics
The next few search engine submission tips cover the basics. If all you do is the instructions on this page, you'll receive traffic from search engines. However, you should also consider how search engine optimization (SEO) can increase your traffic and other ways you can market your site with search engines. Search engine optimization is covered in our Internet Business Training Program.
Search Engine Submission Tips #5: Preparation
You should prepare before any search engine submission. This preparation means that you have written a 25 word or less description of your entire web site. That description should make use of the two or three key terms that you hope to be found for.
If you have time, you should consider researching what are the best terms for your site, rather than guessing at these. Google search term tool will allow you to do such research.
It is essential that the description you write not make use of marketing language. So, if you sold shoes and wanted to be found for terms such as "athletic shoes" and "running shoes," you might write a "just the facts" description like this:
You would not want a description like this, which is full of marketing hype, which editors dislike: World's LARGEST online shoe store with the best prices from the greatest brands!!!!
Google Search Engine Submission Tips
One of the most important crawler-based search engines is Google, because many people search at it, plus it "powers" the main results of several other services. The absolute best way to get listed with Google is to build links to your web site. Indeed, this is the best way to get listed for free with all the major crawlers listed in this lesson. Crawlers follow links, so if you have good links pointing at your web site, the crawlers are more likely to find and include your pages.
Here's the good news: if you submitted your site to the major directories and got listed with one of them, then Google and other crawlers will almost certainly pick up the URL that was listed. This means you may not need to do additional work to get listed with crawlers.
Nevertheless, you may find it helpful to do some link building beyond the directories.
Aside from link building, Google provides an Add URL page that lets you submit a URL directly to its crawler. There's no guarantee that Google will actually include a URL submitted to it this way, however. Despite this, it makes sense to submit your home page and perhaps one or two other URLs from "inside" your web site via the Add URL page.
You really don't need to search engine submission more than this. The only reason for submitting some of your deeper pages is in case there is a problem reaching your home page. This gives Google an alternate route into your site. From whatever page it visits, the SE Spider will look for links to other pages that you have and perhaps include those. This is true for other crawlers, as well.
If you have a brand new website, it will probably take about a month or so before Google lists your web pages. Because of this, you might consider making use of its paid placement program. Optigroove can help speed the inclusion process to with our SEO Services Program.
Search Engine Submission Tips for Yahoo
Yahoo is the second most important crawler-based search engine because many people use the Yahoo site and it provides main results of several other services. As covered with Google search engine, building links is the best way to get included for free. Yahoo also offers a free URL submission form. Submit according to the same instructions as for Google, above.
Yahoo's crawler incorporates technology from three different crawlers that it purchased in 2002 and 2003: Inktomi, AltaVista and FAST's AllTheWeb. Any reference you hear about those crawlers are now superseded by the single Yahoo crawler that operates.
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